Providing corporations, agencies and startups with as-needed leadership, strategy and content for consumer, business and internal communications… on a rapid turnaround basis.

My name is Steve and I am Right Words Right Now, LLC.

I’m originally a copy-centric NY Agency CD. Weaned at the feet of honest-to-goodness Mad Men (You’ve all seen the show. I’ve got stories from the real people!). Senior level at major NYC agencies servicing global brands. A leader at boutique shops, too.

Become Director of Advertising at a half billion dollar company. Creatively fed the voracious appetites of multiple big box super retailers. And about twenty super regionals. Made them all happy day after day with very little time, money and staff. Treated every local specialty shop that called the same way. And managed agencies, external vendors and trade press while producing the deliverables for an awesome field sales force of thirty pros spread out over the U.S., Canada and Mexico.

The one thing I was constantly challenged by was agency and corporate cultures that seemingly worshiped being “under the pressure of yet another impending deadline” as a normal state of existence. I’ve seen firsthand how inefficient, ambiguous practices squander away unthinkable amounts of time, energy and enthusiasm.

I formed RightWordsRightNow, LLC nearly twenty years ago to counter this trend.

I’ve stepped in and produced immediate results as Creative Director… VP of Marketing… and on-demand Creative Contributor on both the corporate and agency sides. And that’s precisely what I would like to do… for you.

908-391-7974 steve@rightwordsrightnow.com

These are some of the materials I typically create.

  • Brand Strategy Briefs and Proposals

  • Sales Force Sell-In Materials, Interactive Presentations

  • Product Packaging and Point of Purchase Materials

  • In-Package Information and User Manuals

  • Consumer-Focused Product/Service Information

  • Social Media Programs, Blogs, Banner Campaigns

  • Print Ads including Planning & Contract Negotiation

  • Radio Scripts, including Casting & Production

  • Video Scripting, Casting and Direction

  • Newsletters

  • Press Releases

  • Trade Show Presence and Positioning

  • Internal Communications

  • Annual Report Content and Executive Statements.

These are some of the markets I have worked in.

  • Appliances

  • Home Improvement

  • Big Box and Super Regional Retail

  • Packaging: Bottles, Jars and Containers

  • Fragrances, Beauty and HABA

  • Public Utilities: Electric and Gas Generation and Distribution

  • Telecommunications

  • Technical Manufacturing

  • Prepared Foods

  • Higher Education

  • Pharma

  • Consumer Electronics

  • Freight Forwarding

  • Furniture

  • Tobacco

Multiple ways to go forward.

An important fact is that Right Words Right Now, LLC is a corporation. In many instances that means your company might enjoy dramatically different tax implications versus hiring an individual. (I’m not a lawyer! Consult with your counsel for specifics.)

My first mission is to make you feel comfortable with who I am and what Right Words Right Now brings to your table. For starters, that means a conversation or an exchange of emails. Either way, I promise a pleasant and efficient exchange of information of value, including samples of my work for some of the most recognized and respected brands in the world.

The bottom line: I know no one knows your exact business and your specific markets as well as you do. Give me the go ahead and I’ll invest my own time to get the necessary insight into my head. Then, use me. Offload away. Because that’s how business flows. And, sometimes, that’s what my overnights are for.

Contact Steve.

steve@rightwordsrightnow.com

908-391-7974

Tewksbury, NJ